Databases, AI, career stories, and business advice, no tech degree required.
What My Day Actually Looks Like as a Cloud Solution Architect
Local time or UTC? The time zone dilemma in Azure SQL. Why this choice matters, with demos of how the wrong one can break an application.
Certifications: renew, or take the full exam again? When a renewal is enough, and when the full exam is worth it.
Networking is harder than most people think. Why it's so hard, and how to get better at it.
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Hi, I’m Alex.
I've spent more than 30 years in tech, nearly 22 of them with Microsoft and IBM, helping companies keep their data safe, fast and available.
My path didn't start there. At 23, my soccer career was over, and I traded the only thing of value I owned for my first computer. That decision started everything.
Now I write about what I've learned: databases explained so anyone can follow, my honest journey with AI, career lessons I wish someone had shared sooner, and the business side of technology.
If that sounds like your kind of reading, pull up a chair. A new post arrives every Tuesday.
Alex Rosa
WE THE PEOPLE, IN TECH OR NOT